Personalized URLs (PURLs) are web addresses, which contains a prospect’s first and second name, so they feel customized and personal. So if your website is www (dot) your-website-name (dot) com than the personalized URLs for John Doe would look like this:

www (dot) JohnDoe (dot) your-website-name (dot) com

or

JohnDoe (dot) your-website-name (dot) com

Why you should care?

The effective selling is based on a trust and strong relationship with your customers and prospects. How can you demonstrate that? By making the prospect believe that you speak directly to him or her. If they believe that the communication is especially for them, their response is higher. They stay on the web page longer, and they are more likely to buy. Personalized URLs activate psychological buying factors that will dramatically increase your response rates.

How to use personalized URLs

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Personalized URLs.

You can easily install personalized URL software on your website. This allows your visitors to see a fully personalized web page (personalized URLs landing page), as if it was built just for them (and it was!). This personalized landing page uses the data from your database of prospects to personalize the user experience. You can greet the prospect with the first name or change the whole web page based on data you have about your customers or prospects.

You can even use other personal data, e.g. occupation, sex, and geographical data. For example, you can show different sales pages to men and different to women. And even different page for men and women from different states. Then you can send those personalized web addresses by email, or even regular mail (e.g. simple yellow postcards are very effective and cheap). Personalized URLs direct mail campaign moves offline prospects online, where you can effectively track their response.

You can measure when the prospects first saw the page, how long he/she stayed, etc. You can even automatically push this data to your sales team, so they can contact the prospect immediately.

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Personalized URLs.